Programs to select from
DNA-ICP process
To find high value customers, employees or partners
DMU engagement
Collaborative approach to realize engagement within DMU
Cross-departmental year planning
From goalsetting to joint execution plan
Commercial Enablement program
For Sales, BDR, Marketing & CSM
People development framework
Based on shared competences for GTM/commercial team
Customer retention program
To create customer loyalty and advocates
Integrated campaign framework
Marrying brand and revenue
Booking waterfall model
Velocity, volume, conversion & capacity needed to realize revenue goals
Story, value proposition & messaging
1 voice, 1 story to the market
Commercial transformation model
How to become better every day