Programs to select from

DNA-ICP process

To find high value customers, employees or partners

DMU engagement

Collaborative approach to realize engagement within DMU

Cross-departmental year planning

From goalsetting to joint execution plan

Commercial Enablement program

For Sales, BDR, Marketing & CSM

People development framework

Based on shared competences for GTM/commercial team

Customer retention program

To create customer loyalty and advocates

Integrated campaign framework

Marrying brand and revenue

Booking waterfall model

Velocity, volume, conversion & capacity needed to realize revenue goals

Story, value proposition & messaging

1 voice, 1 story to the market

Commercial transformation model

How to become better every day