We are very pleased to have initiated our collaboration and immediately recognized IF as a vital component of our GTM strategy. They masterfully interconnect everything at a strategic level, while also being incredibly agile and focused. Their collaborative approach, along with the introduction of new frameworks and processes, closely aligns with our core values and has already begun to show progress in creating a sustainable growth engine.

"Really enjoyed working with Liesbeth de Rooij and Jeroen Hendriks to get their insights and support on our go-to-market approach for the Benelux region. With their enthusiastic drive and their proactive and customer-centric approach they have managed to reshape our strategy and deliver a clear and practical approach for both our sales and marketing organization for a specific portfolio of Verizon Business' services." 

“GTM strategy is all about diligence and focus. Fantastic experience exploring the intersection of purpose + profit  with IF Associates who dive deep into your why with an actionable framework that can become an asset for the life of your business.”

“IF are working as a virtual extension of DataVita, giving us a proven strategy that’s already delivering according to their plan. It’s an end-to-end approach, from strategy to execution with KPIs based on metrics we can actually measure, the pipeline growth is impressive and we’re projecting great results.”

“We have outgrown our “start-up” phase and need to further professionalize our sales and marketing strategy. In order to be able to take this next step, the guidance and set-up of IF has been very important. The mirror that Jeroen and Liesbeth hold up is confronting, but also clarifying and inspiring. It has helped us to get the right focus and go for maximum return in the search for new business partners."

""The workshop was a great eye opener for CX Pay to create awareness of its current growth and expansion and how to manage its continued dynamic growth process based on togetherness." 

"In our ambition to scale our recurring revenue growth, we were looking for quick wins and improvements. IF approached this with a clear vision and plan of approach to make a difference in the market."

"We see IF as a game changer to scale our business. Engaging with the right clients is key, so we can focus our sales and marketing efforts to people who align with our business technically and culturally".

“We see IF as our strategic partner to guide us how to grow and where to focus in the global market space. So we can jointly focus our efforts on building up relationships with our customers by being on the channels and platforms they are.”

“IF Associates has a unique way of helping you to define your potential growth. With their unconventional and innovative program to find customers with the aspiration to reach full potential growth is both impactfull and fun".