Liesbeth is passionate in bringing together purpose with culture and marketing strategy to unlock organisations potential growth. She has been leading, transforming and managing marketing, campaign, demand and GTM teams to challenge the status-quo, stand out in the crowd and achieve their ambitions. An unconventional and innovative market approach based on commercial togetherness led to multi-million euro total contract values in both new business and portfolio growth. As the Co-Founder & Chief Customer Officer of IF Associates, Liesbeth loves to connect and integrate through winning hearts and minds. You can wake Liesbeth up for a good champaign. You better know she believes in “drinking your own champaign”. So yes she practise what she preaches.